Dimensions of Facebook Ad visuals

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What visual format should you use for your Facebook Ads in 2023?

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Ce guide complet vous donnera les clefs pour choisir les formats qui correspondent le mieux à vos besoins qui correspondent le mieux à vos besoins en termes d'image, de taille et de pixels !

The Meta suite probably has the most sophisticated advertising system of all the social networks. It makes sense. Facebook and Instagram have by far the largest number of users of any social platform.

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If you want to advertise on Facebook, you'll have more competition than on smaller, more specialized networks. This means you need to make your ads stand out in terms of format and size.

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You need to optimize your chances, by designing your ads to the optimum sizes and complying with all Facebook specifications. Each placement has its own dimensional requirements, and it's imperative to respect these criteria to avoid ending up with truncated, over-zoomed or pixelated images.

1/ Dimensions of ad visuals in the Facebook News Feed

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The most popular advertising position is undoubtedly the user's News Feed. If Facebook were a city, the Feed would be its main street. On this Feed placement, whether for an image ad or a video ad, Facebook has strict rules regarding size, text, photo and even the number of characters.

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Le Feed correspond aux annonces qui se mêlent au flux principal de l'utilisateur, et non les annonces moins courantes de la colonne de droite qui sont d'un type distinct spécifié plus loin dans cet article.

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Image ads in Facebook News Feed

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Most Facebook ads still feature a single image. This is unlikely to change, as it's easier to use a photograph than to go through the process of creating a video.

‍Sizes and specifications for Facebook Feed Image ads:

• Recommended image size: at least 1080 x 1080 pixels
•  Aspect ratio: 1.91:1 to 1:1
•  Images must not contain more than 20% text
• Image file types: JPG or PNG (animated GIFS must be uploaded as a video ad).
• Text: 125 characters (if no link)
• Title: 27 characters
• Link description: 27 characters

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It is important to note that theimage used must not contain more than 20% text. Any logo consisting mainly of text can also be considered as text.

There are a few exceptions to this rule for album covers, product images (text on packaging), games and event posters.

Any logo consisting mainly of text can also be considered as text.

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Facebook News Feed video ads

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Video has gained in popularity in recent years. Video ads on the Facebook feed are identical toimage ads, but they use a video instead of a still photo.

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Facebook Feed Video ad sizes and specifications are as follows:

• Resolution: at least 1080 x 1080 pixels
• Recommended aspect ratio: 1:1 (desktop or mobile) or 4:5 (mobile only)
• Several video formats are acceptable, but MP4, MOV or GIF are recommended.
• Maximum video file size: 4 GB
• Maximum video length: 241 minutes
• Subtitles and video sound: optional but recommended
• The video thumbnail must not contain more than 20% text.
• Title: 27 characters (any additional text will be truncated)
• Link description: 27 characters

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2/ Facebook ads in carousel format

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Facebook' s carousel ad option allows brands to present images of multiple products in a single ad. Facebook carousel ads are highly versatile, and can be presented in a variety of formats.

Facebook's carousel ads are very versatile, and brands can use them in many places:

• Facebook feed (image and video)
• Facebook right column
• Facebook Instant Articles
• Facebook Marketplace
• Facebook Audience Network Native, Banner, and Interstitial

Facebook Carousel image sizes and specifications are as follows:

• Minimum image size: 600 x 600
• Recommended image size: At least 1080 x 1080. No maximum size restrictions
• Minimum of 2 cards and maximum of 10 cards per ad Carrousel
• Recommended aspect ratio: 1:1
• Images must not exceed 20% of the text
• Image file types: JPG or PNG (30 MB maximum)
• Text: 125 characters (if no link)
• Title: 32 characters (any other character will be truncated)
• Link description: 18 characters (optional on Instant Articles)

**Les tailles et spécifications des vidéos Facebook Carrousel sont les suivantes :**‍

• Recommended resolution (Facebook carousel video): 1080 x 1080 pixels
• Minimum of 2 cards and maximum of 10 cards per ad Carrousel
• Recommended format: 1:1
• All video formats must be either MP4, MOV or GIF
• Maximum video size: 4 GB per video
• Maximum video length: 240 minutes
• The video thumbnail should not exceed 20% of the text.
• Text: 125 characters (if no link)
• Title: 32 characters (any other character will be truncated)
• Link description: 18 characters (optional on Instant Articles)

3/ Ads in Facebook's right-hand column

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Facebook right column ads used to be the norm. With the increase in mobile usage, there is now less demand for desktop-only Facebook right column ads.

The ads in the right-hand column contain information similar to that in the News Feed, but are smaller and limited to a still image.

**Les tailles et spécifications officielles des publicités Facebook dans la colonne de droite du fil sont les suivantes :**‍

• Minimum image size: 254 x 133 pixels
• Recommended image size: 1200 x 1200 pixels
• Aspect ratio: 1:1
• Images must not exceed 20% of the text
• Image file types: JPG or PNG
• Text: 125 characters (if no link)
• Title: 40 characters (any other character will be truncated)
• Landing page URL: Mandatory

4/ Facebook in-stream video ads

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You may be wondering what the difference is between a Facebook Feed video ad and a Facebook In-Stream video ad?

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The main difference is that Facebook Feed video ads are stand-alone ads that appear in users' News Feed, rather than in another video.

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Facebook in-stream video ads allow advertisers to deliver 5- to 15-second video ads that can't be ignored, in mid-roll, to people watching Facebook videos on a mobile device.

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They resemble the types of ads that YouTube runs. They have a high success rate because they don't appear for at least 60 seconds in the main video.

By this stage, viewers have already settled into the video, and are unlikely to stop watching simply because of an ad. In fact, these are short advertising breaks in the main video.

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Facebook In-stream ad sizes and specifications are as follows:

• We recommend downloading the source video in the highest possible resolution.
• The recommended aspect ratio is 1:1
• Several video formats are acceptable, but MP4 or MOV are recommended.
• Maximum video file size: 4 GB
• Maximum video length: 5 to 15 seconds
• Subtitles and video sound: optional but recommended (it's a good idea to associate them with the main video).
• The video thumbnail must not contain more than 20% text.

5/ Facebook Marketplace ads

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Facebook Marketplace is the place where people can buy and sell items - just like eBay or Craigslist. It has the advantage of access to Facebook's huge user base.

Since Facebook Marketplace is all about selling, it's essential to distinguish these ads here from other Marketplace ads. Listing your product for sale on Facebook Marketplace is not considered advertising.

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If you advertise on Facebook Marketplace, you advertise in the same way as anywhere else on Facebook.

While an ad on Facebook Marketplace is essentially the same as any other ad on Facebook, there is one important difference for the advertiser.

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The sizes and specifications for advertising images on Facebook Marketplace are as follows:       

• Minimum image size: 600 x 600
• Recommended image size: 1200 x 1200 pixels (for images with a link)
• Aspect ratio: 1:1
• Images must not exceed 20% of the text
• Image file types: JPG or PNG
• Text: 125 characters (if no link)
• Title: 40 characters (any other character will be truncated)
• Link description: 20 characters

**Les tailles et spécifications des publicités vidéo de Facebook Marketplace sont les suivantes :**‍

• We recommend downloading the source video in the highest possible resolution.
• Recommended ratio is 1:1
• Several video formats are acceptable, but MP4, MOV or GIF are recommended.
• Maximum video file size: 4 GB
• Maximum video length: 240 minutes
• The video thumbnail must not contain more than 20% text.
• Text: 125 characters (if no link)
• Title: 40 characters (any other character will be truncated)
• Link description: 20 characters

6/ Facebook Instant Articles (scheduled to end in the first half of 2023)

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Instant Articles est un outil conçu pour les éditeurs de médias afin de distribuer des articles rapides et interactifs à leurs lecteurs dans l'application mobile et Messenger de Facebook. Les Instant Articles peuvent se charger jusqu'à dix fois plus vite que les articles standard du web mobile.

Ads can be still images or videos (which inherently load faster than usual due to the format).

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Image sizes and specifications for Facebook Instant Articles ads are as follows:

• Minimum image size: 600 x 600
• Recommended image size: 1200 x 1200 pixels (for images with a link)
• Aspect ratio: 1:1
• Images must not exceed 20% of the text
• Image file types: JPG or PNG
• Title: 40 characters (any other character will be truncated)
• Link description: 20 characters

Facebook Instant Articles video sizes and specifications

• We recommend that you download the source video at the highest possible resolution.
• The recommended aspect ratio is 1:1
• Several video formats are acceptable, but MP4 or MOV are recommended.
• Maximum video file size: 4 GB
• Maximum video length: 240 minutes
• The video thumbnail must not contain more than 20% text.
• Title: 40 characters (any additional text will be truncated)
• Link description: 20 characters

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7/ Facebook Story format ads

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You can create full-screen vertical ads that appear between Stories. Images in Stories are visible for 5 seconds, unless the user swipes their finger out of the Story, videos last for the duration of the video (up to 15 seconds).

Facebook Stories can use a mix of stillimages and short videos.

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Don't forget to leave around 250 pixels at the top and bottom of each slide, as this is where the profile image and call to action go. For a video definition of 1080 x 1920, keep a safe area for the title with a definition of 1080 x 1420.

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The sizes and specifications for Facebook Stories ad images are as follows:

• Recommended image size: 1080 x 1920
• Aspect ratio: 1:1
• Images must not contain more than 20% text
• Image file types: JPG or PNG

The sizes and specifications for videos in Facebook Stories ads are as follows:

• We recommend that you download the source video at the highest possible resolution.
• The recommended aspect ratio is between 1.91 and 9:16.
• Leave 250 pixels at the top and bottom without text or logo.
• Several video formats are acceptable, but MP4 or MOV are recommended.
• Maximum video file size: 4 GB
• Maximum video length: 15 seconds (8 videos maximum)
• The video thumbnail must not contain more than 20% text.

8/ Reels video ads on Facebook :

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Reels est le nouveau format de vidéos courtes qu’il est possible de poster sur Facebook et Instagram.

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The sizes and specifications for the videos in the Facebook Reels ads are as follows:

• Format: 9:16 (vertical),
• Size: 500 x 888 pixels minimum,
• Duration: up to 1 minute,
• File type: MP4, MOV,
• Maximum file size: 4 GB.

9/ Facebook collection format ads

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Les publicités de collection Facebook permettent aux internautes de parcourir facilement un catalogue de produits sur un téléphone portable.

Each Facebook collection ad features a video or main image, plus four smaller accompanying images in a grid layout.

When someone clicks on an ad in collection format, they access a fast-loading, post-click visual experience, powered by Instant Experience, without leaving Facebook. You can link these ads directly to your product catalog.

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Facebook has a series of templates you can use, depending on your advertising objectives. Here are just a few of them:

• Instant showcase
• Instant lookbook
• Instant customer acquisition
• Instant story

Vous pouvez explorer les formats proposés et sélectionner celui qui convient le mieux à vos objectifs.

The sizes and specifications for the images in the Facebook collection ads are as follows:

• Minimum image size: 600 x 600
• Aspect ratio: 1:1
• Maximum image file size: 30 MB
• Images must not exceed 20% of the text
• Image file types: JPG or PNG
• Text: 125 characters
• Title: 40 characters (any other character will be truncated)

The official sizes and specifications of Facebook Collections Ads videos are as follows:

• Minimum recommended resolution: 1080 x 1080
• Several video formats are acceptable, but MP4 or MOV are recommended.
• Maximum video file size: 4 GB
• Recommended video length: less than 2 minutes
• Maximum video length: 120 minutes
• The video thumbnail must not contain more than 20% text.
• Text: 125 characters
• Title: 40 characters (any other character will be truncated)

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Vous disposez maintenant des clefs pour optimiser les formats de vos publicités Facebook. Travaillez avec une agence de publicité Facebook expérimentée comme Spark et éliminez les incertitudes liées à l’acquisition sur les réseaux sociaux.