We help pure players optimize their acquisition campaigns
As we had to deal with acquisition issues on several different levers, we reworked the different phases of the funnel and the audiences and creative to be associated with them, as well as the allocation of budgets for each phase: maximizing overall ROI, rationalizing expenditure, optimizing spend brands VS SEO positioning, developing new levers specific to different stages of the funnel.
Spark knows how to respond to our needs and expectations, and is very responsive, pragmatic and competent, supporting us in our campaigns.
Whether it's in the ongoing optimization of our campaigns or when we're faced with a bug. Our Growth Manager is always on hand to help. Our campaigns are optimized and tests are always welcome. They enable us to get better results and to respond quickly to our queries.
Acquisition levers for e-commerce sites are the different strategies and channels used to attract qualified traffic and generate sales. Here are some of the levers commonly used: - Search Engine Optimization (SEO): Optimizing your site for search engines to improve your ranking in organic search results. This involves optimizing keywords, improving site structure, creating quality content and obtaining backlinks. - Search: Use search advertising platforms such as Google Ads or Bing Ads, Facebook Ads or Instagram Ads to serve ads that respond to users' searches. - Social networks: Use social networks such as Facebook, Instagram, Twitter, LinkedIn) to publish engaging content, interact with users and drive traffic to your site.
In theory, there's no minimum budget to start advertising your e-commerce site. In practice, it's important to generate a minimum number of purchases to draw conclusions about which campaigns or platforms work. To obtain a minimum budget, multiply the estimated cost per purchase (e.g. €50 for your product) by the recommended minimum number of conversions per platform (20 conversions). In our example, the recommended minimum budget is 20*50 = €1000 per month.
It's entirely possible to do e-commerce on social networks. You can use the integrated online store features on platforms like Facebook and Instagram, publish products with links to your website or online store, use targeted ads to promote your products, collaborate with influencers to reach their audience, and use chatbots or automated messaging systems to interact with your customers. Each social network has its own features and limitations, so it's important to research each platform specifically and tailor your strategy to your target audience.
To measure the effectiveness of your e-commerce acquisition strategy, you can take into account several key performance indicators (KPIs) such as website traffic, conversion rate, customer acquisition cost (CAC), life-time value (LTV), bounce rate, conversion rate by channel, return on investment (ROI), cart abandonment rate, and customer satisfaction rate. By analyzing this data, you can assess your performance, identify areas for improvement and make adjustments to optimize your acquisition strategy.
Current trends in e-commerce acquisition strategy include personalization and targeted marketing, social commerce, influencer marketing, user experience optimization, the use of chatbots and automated assistance, voice commerce, user-generated content, and fast, flexible delivery options. By embracing these trends, businesses can improve their visibility, attract new customers and increase conversions in their online store.
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