Spark | Methodology

Philosophy

Three main concepts

Iteration: method of solving an equation by successive approximations.

Unlike traditional advertising strategies, iteration is a key success factor in digital strategies. But iteration is only interesting if it is accompanied by rigor and velocity. Rigor to ensure reliable testing and to draw the right conclusions, and velocity because the competitive environment and tools are changing at high speed.

The Spark method is therefore at the crossroads of these 3 notions: iteration, rigor and velocity.

It is based on 3 characteristics:

Rigor

Velocity

Iteration

Our values

Our principles and beliefs

Customer first

Our motivation: to maximise your return on investment through data and the daily monitoring of jointly defined performance indicators.

Excellence

Our motivation: to maximise your return on investment through data and the daily monitoring of jointly defined performance indicators.

Integrity

Our motivation: to maximise your return on investment through data and the daily monitoring of jointly defined performance indicators.

With whom you will collaborate

The project team

Customer

He is the one who gives the main business orientations (objectives, budgets) and provides the teams with business knowledge.

Growth Manager

He is responsible for executing the defined strategy, optimizing the campaigns on a daily basis and reporting directly to the client. He also brings a consulting dimension to help his client to develop, beyond the scope of acquisition (creative, tracking, tech, crm...).

Squad Lead

He provides a strategic vision, intervenes during specific periods (structural tests, change of scope) and ensures the operational excellence of the Growth Manager.

Business Partner

It helps the client to reflect on its global stakes and defines the framework of the commercial relationship, especially during the onboarding phase. It is also a relay to get informal feedback and ensure the success of each collaboration.

group

The Spark Ecosystem

In order to advise our current and future clients on the various issues related to traffic generation, we have created 3 independent and complementary brands. Our ambition is to offer a strong expertise on digital marketing and cover the issues of traffic, conversion and retention.