Marketing mix modeling

Optimize your media mix budget allocation

Mix Marketing Modeling is the only unbiased and hollistic solution for measuring the contribution (sales, store visits, etc.) and ROI of your marketing and media actions.

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Question your current mix

Connect your data and visualize it in a simple, user-friendly interface.
Filter, sort and cross-reference your data simply and intuitively.

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Define the optimal allocation of each lever, online and offline

With our MMM, you can develop a holistic understanding of your marketing investments, and eliminate attribution bias and exogenous effects.

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Evaluate the real impact of your marketing actions

Our model works without tracking systems and takes into account the impact of external factors, such as seasonality. Quantify exactly and without bias the contribution of your marketing investments to your performance.

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Gain initial insights in 3 steps

Connect your online data securely in just a few clicks, and easily add your offline data via csv or xslx file imports.

Choose the parameter (sales, visits, leads) to be optimized, and the time period over which you wish to make a projection.

Several models are run on the dataset provided until a reliable model is obtained.

Once the model has been obtained, we provide you with the optimal distribution of your media mix over the requested period. The projection is updated in real time, and you can easily track any discrepancies between the initial prediction and the actual.

Don't invest your budget blindly

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30-day free trial

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Easy to implement

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Key features

Outshine the competition with our tailor-made solutions.

In addition to dashboards tailored to your business needs, you'll have access to a range of features that will get your acquisition strategy off the ground.

Seasonality effects

Black Friday, Back to school, Sales, School vacations

Our MMM takes into account the various effects of seasonality to propose a reliable and precise budget allocation recommendation.

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Frequency

Our model is updated and adjusted daily

The automatic synchronization of your data enables us to refine our predictions on a daily basis and fine-tune your media mix.

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Budget projection

Get the optimum budget projection for your marketing channels

Based on your performance and optimization parameters, we draw up an optimal allocation recommendation between your marketing levers over several weeks.

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Smart experiments

Simulate the impact of a budget increase, a new lever or country

Estimate the impact of a significant change in your acquisition strategy on your performance indicators: launch of a new country, testing of a new lever, major budget variation, etc.

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Market data

Taking into account our market data

Our model adjusts and refines itself according to all the data to which we have access.

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Test Nanga free for 30 days

Adopt the data stack that scales your acquisition

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Get your growth off the ground

Accelerate your growth today.

Benefit from free audits of your campaigns and a proposed acquisition strategy for your paid levers.

Free audit - Customized support - Performance

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