Spark (Facebook Ads Marketing Partner) helps you take advantage of targeting opportunities on Facebook and Instagram to maximize your ROI
Your audiences are already over-solicited online. Avoid impersonal messages with a powerful granular structure
Identify audience and ad combinations to maximize your revenue on Facebook and Instagram
The key to success on this lever. Spark deploys effective visuals, optimized for each location
There are many elements to set up in order to succeed in your acquisition on Facebook and Instagram and their configuration can be complex: creation of campaigns, definition of audiences, production of visuals, configuration of the product catalog... We support you at each step to build a powerful acquisition funnel and send personalized messages at each stage, whatever your business challenges are: lead generation, e-commerce or application installation.
Before creating a campaign, the experts of our Facebook Ads agency set up the Audience Manager to create specific audiences and ensure perfect segmentation between acquisition and remarketing. The first objective is to reach a large audience of unknown Internet users to generate new customers. The second objective will be to retain existing customers thanks to target audiences based on Facebook pixel or CRM.
Not all audiences are equal in an SMO strategy and results are not instantaneous. Setting up a granular structure will improve campaign management and allow for quick iteration on audiences and visuals. All types of targeting are tested: demographic, interest, similar/lookalike audiences, pixel-based and crm. We play with the different elements of paid ads (message, visuals, ad formats) to create infinite ad combinations.
With granular performance reporting, we can identify the best performing ads at each stage of the funnel. These reports are updated in real time and aggregate results on a number of key performance indicators, including click-through rates and conversion rates, which are critical for judging the quality of ads. As a recognized Facebook Ads agency, our pragmatic approach allows us to identify the most effective audience/ad combinations to maximize your ROI.
Visuals are probably the decisive variable of performance on Facebook Ads. Our creative team, expert in social ads, accompanies you every day to produce innovative visuals capable of generating qualified traffic. We produce content respecting your editorial line, perfectly adapted to each location and capitalizing on the many ad formats available on the platform such as carousels, story or collection.
We also test different landing pages on your site in order to seek to facilitate the prospect's journey on your site and thus maximize conversions from each facebook ad.
Do you work with influencers? Spark, Facebook ads agency, integrates their content for you in the form of sponsored posts in campaigns. This way you combine influence marketing and acquisition strategy.
Take advantage of the highly granular targeting opportunities offered by the Facebook Ads platform to promote your brand on Facebook and Instagram to audiences relevant to you. It's the best way to improve your brand awareness while growing your online business.
There is no minimum to start a test, a few hundred euros are usually enough to generate a volume of usable conversions and evaluate the relevance of Facebook and Instagram levers for your business. At spark, we support startups in all industries from 3K€ monthly budget allocated to digital marketing and traffic acquisition.
You need to go to the Meta for Business (ex-Facebook) Ads Manager and create your Business account. Once in the Manager, you will be able to create your first campaigns by defining the business objectives (traffic, conversions) and the audiences to target. The last step will be to create your ads among all available formats by linking the ads to your Facebook page.
After a meeting to understand your business requirements, industry context and competitive advantages, our teams prepare a granular Facebook Ads campaign structure and perfectly optimized visuals for all available locations: News Feed, Stories, etc. within a few days.
At spark, the cost of Facebook Ads support depends on the volume of investment and the levers activated. We believe that the value we bring to our clients is our only guarantee of success. As a Facebook Ads agency, our contracts are without commitment in the long term! In addition, we condition part of our remuneration in the form of bonuses that depend on predefined objectives with our clients.
Benefit from free audits of your campaigns as well as an acquisition strategy proposal on your paid levers.
Free audit - Customized support - Performance
Free audit
Made to measure
Performance
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