The growth company

Triumph on Google Ads

Spark (Google Ads Premier Partner agency) helps you accelerate your growth by designing Google Ads campaigns that are perfectly suited to your business

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We accompany them on google ads
Case studies

Business Cases

Acquisition to restore financial health in a strong competitive environment
How to generate a high volume of leads in B2B?
How to improve the referencing of a site at national and local level?
Our Pillars

Our beliefs about Google Ads

15 million euros of investments under management in only 2 years, discover the 3 pillars of our success on Google Ads
Structure

Avoid costly and time-consuming mistakes. We design the structure of your Google Ads campaigns to get you off the ground quickly.

Iterations

Activate Google AI wisely to allocate time to high value-added tasks. On the agenda of our growth managers: test > analysis > result > test...

Collaboration

At Spark, we believe that sharing is the key to success. Surpass your goals by combining our Google Ads expertise with your business knowledge.

Our method on Google Ads

Entrust your digital strategy to our consultants specialized in paid search, with an operational knowledge of Google Ads campaigns (formerly Adwords) and its specificities.

We help you define your acquisition strategy and advise you on the types of campaigns (Search, Display, Shopping) to activate in order to maximize your return on investment. This results in the implementation of granular campaigns to perfectly align user queries with your keywords, ads and landing pages.

Thanks to our operational know-how, your sponsored links are optimized daily to make the most of the opportunities offered by search engines. Spark is a Google ads agency with Google Partner Premier and Bing Partner accreditations, demonstrating our expertise.

Acquiring immediate visibility is not enough, our experts generate qualified traffic on your site whatever your business objectives of e-commerce or lead generation, by optimizing your investments on a daily basis via our internal reporting tool.

Your customizable dashboards aggregate in real time the results of all the levers activated for your acquisition and particularly in Search Marketing with your Google Ads and Bing Ads data.

We have a pragmatic approach to acquisition tools. We systematically test different types of bids, landing pages, settings on our campaigns in order to continuously improve your KPIs (cost per click, conversion rate, click rate...) and maximize your ROI. Our expertise in web analytics allows us to define the most relevant and realistic Google Ads strategies.

Entrust your digital strategy to our consultants specialized in paid search, with an operational knowledge of Google Ads campaigns (formerly Adwords) and its specificities.

We help you define your acquisition strategy and advise you on the types of campaigns (Search, Display, Shopping) to activate in order to maximize your return on investment. This results in the implementation of granular campaigns to perfectly align user queries with your keywords, ads and landing pages.

Thanks to our operational know-how, your sponsored links are optimized daily to make the most of the opportunities offered by search engines. Spark is a Google ads agency with Google Partner Premier and Bing Partner accreditations, demonstrating our expertise.

we take care of it for you

The Google Ads to-do list

Choice of keywords and match types (targeting)
Setting up the campaigns
Manual auction management
Management of automatic bidding strategies
Refinement of the targeted semantic field
Integration of Remarketing List for Search Ads (RLSA)
Creation and dynamic campaigns (DSA)
Creation of long tail campaigns
Display campaign activation (responsive display)
Writing effective text ads
Management of negative keywords
Conversion tracking (online and offline)
Definition of auction strategies
KPI optimization (CPC, CPA, CTR)
Improvement of traffic quality
Bidding adjustment (device, geo, demo)
Implementation of ad customizers
Advice on the types of campaigns to activate
Priority access to betas
Performance-based YouTube campaign management
Dissemination on the research network
Duplication and management on Bing Ads
Quality score monitoring
Monitoring of the transformation rate
Regular iterations on landing pages
Help in optimising your landing page
Conversion tracking (online and offline)
Meet the team

Our team of specialists

Teva
Growth Manager
Louis-Michel
Growth Strategist
FAQs

Frequently asked questions about Google Ads Agencies

What are the benefits of Google Ads?

Paid search (SEA) allows you to reach the first positions on the results pages very quickly, unlike SEO which takes much longer to optimize. It is the channel to be favored to quickly validate the viability of a business for many websites.

What is the role of a Google Ads agency?

A Google Ads agency is there to ensure that the campaigns run smoothly. Its mission encompasses the verification of sponsored links on the ads, the optimisation of bids or the breakdown of the budget between the different levers activated. A Google agency will also help you define your target audiences based on criteria relevant to your business: geographical area, age, gender, etc.

Why use Google Ads?

Google Ads allows you to reach a large number of Internet users to develop your notoriety or increase your sales. It is a tool that allows you to better understand the behavior of your target via the analysis of data collected on the platform. It is an acquisition lever that must coexist with your other acquisition levers such as natural referencing or social ads.

What are the KPIs to follow on Google Ads campaigns?

The KPIs to be monitored on campaigns depend on the objective pursued. An awareness campaign is interested in the number of impressions, reach or CPM, while a traffic campaign focuses more on the volume of clicks and the average CPC. Finally, a conversion campaign aims to maximise the volume of conversions while optimising the acquisition costs for a given budget.

Why use a Google Ads agency?

Using a Google Ads agency will allow you to develop your notoriety and your turnover without spending too much of your budget. From an operational point of view, an agency monitors daily the performances and makes frequent adjustments to optimize the performances (bids, ads, budget...). Strategically, a Google Ads agency will give you access to advance features and guarantee a healthy account structure, mixing human experience and algorithmic optimization.

How does Google Ads work?

Google Ads is an advertising network developed by Google and encompassing a large number of paid acquisition levers. It allows advertisers to display their ads on a wide variety of online media such as the Google search engine (paid search), YouTube or websites that are members of the Google Display Network. This translates for example into paid results in the form of sponsored links in Google search results.

get your growth off the ground

Accelerate your growth today.

Benefit from free audits of your campaigns as well as an acquisition strategy proposal on your paid levers.

Free audit - Customized support - Performance

Free audit

Made to measure

Performance

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